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10. Rosenberg . An Overview of innovation / Rosenberg, Kline // The Positive Sum Strategy: Harnessing

Technology for Economic Growth. Washington DC : National Academy Press, 1996. 289 p.

11. Rothwell R. Successful inolustral innovation: Critical success factors for the 1990 s Rothwell R. /

R. Rothwell // RED Management. 1992. 22 (3). . 221239.

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ϲȪί ů - , ̳ , , , 76019, . -, . , 15, .: 03440137, e-mail: oa@nung.edu.ua . , - , - - - , , .

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Annotation. Basic factors, which influence on reality of indexes of business plan and it is wellproven that examination of business plan will allow a specialist-expert a businessman already on initial design of business-idea time to operate after drawn an up plan and avoid unexpected difficulties which depend on risk influence of both external and internal, environment, are analysed in the article.

Key words: business plan, examination, risk, business-idea.

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